Ideas made visible.
Stories made human.
I create social content, community campaigns, and digital experiences that give brands a voice—and people a reason to connect.
Explore my work ↓MUNCHIES DISPENSARY
A neighborhood.
A personality.
A story to tell.
A Rockaway neighborhood video connecting the brand with the people, places, and small businesses around it.
- The goal
- Show the brand in the context of its local community through people-led, short-form storytelling.
- My contribution
- Concept development, filming, on-camera participation, editing, and publishing.
- The approach
- Local-business scenes, captioned footage, and a neighborhood journey that puts real places and personalities at the center.
A DIFFERENT TONE, SAME BRAND
Making room for humor.
A playful “moving my favorite dispensary closer to my house” concept built around a simple visual joke. I developed the idea, filmed, edited, appeared in, and published the video.
Concept to publication · 12 secondsContent that brings
people together.
Event-focused creative for a beach cleanup and a back-to-school supply giveaway. The work brings partner identities, event details, and participation prompts into a clear visual message.
My contribution: promotional graphics and community-focused messaging. Published-post screenshots are shown as supplied; engagement figures are not presented as campaign outcomes.
DIGITAL EXPERIENCE
Build anticipation.
Make the next
step clear.
A grand-opening website experience with bold event information, a countdown, and direct paths to shop and follow the brand.
- The goal
- Introduce the retail launch and give visitors a clear way to stay connected.
- My contribution
- Website design and launch-focused visual presentation.
- The approach
- Black-and-gold styling, a prominent opening date, and a mobile-focused layout that carries the brand's visual identity.
Good-looking.
Purpose-built.
Through Soft Start Studio, I develop websites and promotional content for small businesses and community initiatives—adapting the visual language to each audience.
Selected promotional work uses AI-assisted imagery and mockups. These examples illustrate creative direction and marketing communication; promotional mockups are not independent verification of website functionality.
THE PERSON BEHIND THE WORK
Hi, I'm Atiyah.
I'm a New York-based content creator, founder of Soft Start Studio, and current business student at Campus. My work spans retail, beauty, and community initiatives.
I enjoy the whole creative process: finding the idea, getting behind—and in front of—the camera, shaping the edit, and bringing the final piece to an audience.
My customer-facing and leadership background keeps my work grounded in real people, clear communication, and practical business needs.
Let's connect ↗